Our Cause
Mental health and addiction are deeply interconnected issues that affect millions of people worldwide.
They impact not only the individuals struggling with them but also their families, communities, andsociety as a whole. For many, the journey of mental health challenges and addiction can feel isolating and overwhelming, but the increasing recognition of these issues as legitimate health concerns has sparked a global conversation. This conversation is not only about understanding the problem but also about finding ways to create a supportive, inclusive environment for those who need help.
We select products that bring awareness and support mental health and addiction issues
We donate a portion of all profits to non-profits that aide mental health, addiction, and victims of drunk driving
The name "Lucid AU" is interpreted as:
Lucid: The word "lucid" generally means clear, easily understood, or transparent. It often conveys a sense of clarity, insight, or vision, suggesting that the company provides clear and straight forward solutions, or helps its clients gain clarity in complex situations.
AU: The "AU" has multiple meanings, similarly to the nature of the company:
○ AU as a symbol for Gold from the periodic table): In chemistry, "AU" stands for the element gold, symbolizing value, prestige, and high-quality offerings.
○ AU as acronym for Alternate Universe: Redefining Reality by Adding New Dimensions to the Existing World. Our
strategy is to operate within the current framework of how the world is perceived, while introducing an entirely new layer of possibility—one that exists, but remains to be fully recognized and proven
○ AU as an abbreviation for "Astronomical Unit": In a more scientific or technical context, "AU" might represent astronomical units (the distance from the Earth to the Sun), suggesting big thinking, innovation, or reaching beyond traditional boundaries. So, Lucid AU signifies a company focused on providing clear, valuable, and innovative solutions, in a high-tech, data-driven, & premium market context. It suggests clarity, precision, and excellence in what the company does.